Pure London – the biggest UK fashion fair

Pure London vue panoramique

Pygmees & TurboWear are thrilled to announce that we have been accepted to yet another fashion event this year, and it is nothing less than the famous Pure London fashion fair!

Established in 1997, Pure London quickly became the most famous fashion happening in the United Kingdom. With over 800 brands it presents the perfect opportunity for fashion professionals to discover the newest designs and creations from the world of apparel. Pure London focuses mainly on womenswear, but also includes pieces from menswear and children collections, footwear, accessories and many more.

With an audience of over 12,000 British and worldwide retailers and distributors looking for new brands and collections, Pure London is the event for fashion B2B professionals. And it’s not just a giant showroom with brands hanging around their stands – it is a fascinating blend of events such as fashion talks, workshops, and of course (our favorite) catwalk performances.

Catwalk Pure London

This summer’s edition of Pure London takes place from the 24th – 26th July, and we cannot wait to claim our spot alongside some of the biggest names in the industry. We are going to present our latest designs that will be available for the next summer season of 2017, including Pygmees’ juicy fruit-inspired collections and the rock’n’roll creations of TurboWear!

See you at the Olympia!

-Team Turbo Wear