The history of Turbowear
Since 2005, the creations of Turbowear roam the streets of the world, as evidence for this brand, which would resolutely Street is in its infancy. Born of the union between the designer of the Pygmies make and electronic music label Turbo Trance Records, this sign will long as a successful marriage between fashion and music. But what was the apology of look « djette » urban, halfway between Shibuya and Lara Croft, gradually evolved into more femininity. Without denying its origins street wear, this brand has smartly to its transformation. She flirted with the ready-to-wear to become the modern brand that delights the active woman of today.
Its simple but effective cuts are proof of his maturity. Comfort above all, thanks to its jerseys cotton or rayon and stretch lycra (no verb). Thus dressed, the woman Turbo can, at will, go to work, have a good time and even dance until dawn. But elegance is not left (forgotten). The playful influence of Pygmies is palpable, but operated with more conventional elements. The camaieux oppose contrasting stripes. By keys, foot-tooth patterns tinged these yet decidedly cosmopolitan collection of Parisian chic. If Turbowear is not stingy in various sewing techniques, its creators are biased to printed of all kinds. Floral, abstract, baroque, ethnic, geometric, graphic range is wide.
The history of Turbowear
But it must remain lightly because forbidden to take seriously! The humor is omnipresent, it is also not uncommon to discover a fun wink, at the turn of a seam.
But what would the mind without quality? The requirement is total in its own factories in Bali, Indonesia, where the designers work in excellent conditions, amid the rice fields. Present to its logo, the color blue is omnipresent. If this color, seen as cold, definitely a relic of the urban past of the brand, turquoise blue or other oil literally explode, set off by black backgrounds, to make green with envy red. However, for two seasons, Turbowear teams up with increasingly more fresh and fruity directories to fight in joy, the gloom and the frantic pace of today’s world. Clients are not wrong, because very quickly, the brand has enjoyed great success in Paris, Brussels, Barcelona, Vienna, Singapore and Tokyo, to name only the most famous capitals?. Today, we must add to these megacities a long list of outlets in seaside towns or other vacation destinations.
With its many models of little dresses « chic » and flattering, Turbowear becomes one of the tubes of the summer under the coconut trees. Do not doubt, these people know the music!
… Once again, our battered suitcases were piled on the sidewalk,
we had a long way ahead of us. But no matter: the road, that’s life.
On the road – 1957
Spring – Summer 2017